Saturday, March 26, 2016

A Funeral at an Auto Show

Prior to the New York International Auto Show, Toyota distributed an upbeat press release. Come party with us, it said. “Scion is not going away quietly.” Yet, as I walk toward Scion’s booth, a quiet unease fills a void once occupied by a loud, confident generational pulse. The typical eye-catching signs with heavily embossed, trendy hashtags are all but entirely absent upon my arrival. […]


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