Thursday, November 19, 2015

Not Your Fathers Ginger Ale is now second in the series

Not Your Fathers Ginger Ale

Not Your Fathers Ginger Ale is now available from Small Town Brewery.

This year, the Pabst sub-company made headlines with the launch of Not Your Fathers Root Beer. The booze meets dessert brand has made millions this year as it has been rolling out nationally.

The next innovation is a ginger ale/addition is now available – Not Your Fathers Ginger Ale. A 5.9% alcohol by volume ginger beer meant to be served over ice. (Or with bourbon if it were us.) This new brand extension – described as “gruit-inspired botanical beer brewed with ginger”, is suggested for use Dark & Stormy & Moscow Mule cocktails.

We like to think of it as a refreshing ale brewed with ginger.

Not Your Fathers Ginger Ale is rolling out in 40 states through Pabst distributors, and nationally by February, 2016. ERP is $10.99/6 pack.

Style: Ginger Beer
Availability: 12oz Bottles, Cans
Release: November, 2015

5.9% ABV

The post Not Your Fathers Ginger Ale is now second in the series appeared first on Beer Street Journal.

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