Saturday, September 3, 2016

That Time Chrysler Bought a Princess's Dodge 'Endorsement'

The seaside city-state of Monaco is no stranger to yachts, but in late 1973 an American barge powered by a smog-strangled V8 appeared on its shores. Chrysler Corporation was on site to film a TV commercial for the new full-size Dodge Monaco, a conservatively styled model with terrible timing. The model's name evoked glamour and elegance, […]


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