Tuesday, February 16, 2016

Case Study in Public Relations: Volkswagen's Diesel Crisis

On Monday, Volkswagen CEO Matthias Muller told NPR that the automaker didn't lie in 2014 when regulators asked the automaker why its cars were polluting way more than advertised: "We didn't lie. We didn't understand the question first. And then we worked since 2014 to solve the problem." Immediately realizing that wasn't the thing to say, [...]


The post Case Study in Public Relations: Volkswagen's Diesel Crisis appeared first on The Truth About Cars.

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